Searching for Target Audience Based on Facebook Demographics

Advertising: American Marketing Association (AMA) defines the tern of advertising as “The placement of announcements and persuasive messages in time or space purchased in any of the mass media by business firms, nonprofit organizations, government agencies, and individuals who seek to inform and/ or persuade members of a particular target market or audience about their products, services, organizations, or ideas”. Before the 1890s, the word “advertising” may only represent a business promotion. With the birth of more media and technology, such as printing technology, we start the generation of print advertising. For example, newspaper. This period of advertising not only began to identify the image of the business, but also provide consumers to remember the goods information. And print advertising also make communication of advertising began to rise. After the 20th century, the factory became more and more automated. Factory began to mass production of a variety of goods, so businessmen need to open up sales for these commodities. In this time, the first generation of electronic media, “radio” began to spread. Manufacturers began to sell their products to consumers through this new media, prompting the birth of the modern advertising industry. Modern advertising is no longer purely a propaganda action, began to follow the market research to enhance advertising efficiency.